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honest and approachable. Please do
not hesitate to contact us, we will
respond to all enquiries.

Contact Info

  • London - Thomas House, 84 Eccleston Square, London, SW1V 1PX

    Edinburgh - 23 Melville Street, Edinburgh, EH3 7PE

  • +44(0)870 383 1980
  • info@arum.co.uk

Services .

Click on a service below to find out more

Data segmentation

We help organisations segment their data in the right way to ensure results and improve the customer experience. We will review your data and existing segmentation, carry out gap analysis, support delivery of external or additional data sources, build or optimise risk-based segmentation models, develop and implement champion challenger framework, and design and implement segmentation performance monitoring.