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Contact Info

  • London - Thomas House, 84 Eccleston Square, London, SW1V 1PX

    Edinburgh - 23 Melville Street, Edinburgh, EH3 7PE

  • 0800 689 5056 / +44 (0)207 859 4745

Case studies .


Intuitive guided selling application .


Business issue

This energy company required a rich, engaging, playful and intuitive ‘guided selling’ application – reversing the communication so that it’s the customer telling the company what they want.

Arum’s solution

Arum built the system you can see below. Tariffs are broken down into key components of benefit so that the user can select the features that matter to them, so hiding the complexity from the customer, showing them information based on just what they want.

Initial client benefits

  • Better customer service
  • Increased conversion
  • Reduced customer attrition
  • More online self service
  • Increased trust in brand

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Case study

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