On Wednesday 19th April, Arum, in partnership with the Credit Services Association (CSA), hosted a webinar about how the use of behavioural insights improves customer treatment paths and communication.
About this webinar
Speaker: Steve Coppard - Group Director of Debt Policy and Strategy
Behavioural insights might sound complex, but it's actually a straightforward and practical approach that can help you to improve your debt collection treatment paths and communications.
Research has shown that people's behaviour is influenced by many factors, such as biases and social norms, which can affect how they make decisions. By understanding these behavioural patterns, you can design simple and effective strategies that are more likely to encourage people to repay their debts, create a more positive experience for your customers and help you to achieve your collection goals.
In this webinar, we discuss customer behaviour patterns, and how they can help you to:
- Make your communications easier for customers to understand
- Increase their motivation to pay debts
- Improve the repayment process
- Meet your business objectives