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Arum’s team of experienced practitioners will undertake a full review of your customer communications – letters, emails, SMS, website and agent scripts.

This comprehensive review will outline what it “feels” to be a customer and using the latest behavourial insights provide a set of recommended improvement opportunities, better aligning your goals with customer experience best practice.

With the prevalence of omni-channel, organisations need to look at every aspect of their communications to ensure they get the required response and achieve better customer outcomes.

Typical areas reviewed include:

  • Segmentation
  • Timing
  • Frequency
  • Channels
  • Content
  • Execution
  • Measurement

Arum can also support throughout the entire process of design, delivery and execution of improved communications collateral and templates.


Case Study

Multimillion-pound benefits for retail bank

Case Study

Increase in payments and reduced costs following collections process improvements


Arum awarded 'Best Global Credit Management Services Provider 2019'

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